Challenge

Paul from WillemsWorks approached me for help with his online presence. As an Innovation Strategist specializing in the Energy Transition market, his existing brand identity and website weren't effectively communicating his expertise or connecting with his target audience in this rapidly evolving sector.

Solution

Following a focused brand workshop to align on vision and strategy, I delivered a comprehensive rebranding and website redesign that repositioned WillemsWorks as a forward-thinking leader in energy innovation:

• Brand Evolution: Transformed his existing geometric triangle grid logo (representing the 'W') into a modern, dynamic identity that captures the progressive spirit of the energy transition while maintaining brand recognition.

• Strategic Positioning: Developed a fresh visual language that resonates specifically with energy sector stakeholders, emphasizing innovation, sustainability, and strategic thinking.

• Complete Website Redesign: Created a fully responsive website that better showcases Paul's expertise and clearly communicates the value he brings to energy transition projects.

Results

Post-launch client feedback survey revealed the new brand and website successfully conveyed three critical attributes:

• Trustworthy - Essential for strategic consulting relationships

• Attractive - Standing out in a competitive market

• Professional - Matching the caliber of his strategic work

The rebrand positioned WillemsWorks as a credible, contemporary partner for organizations navigating the energy transition, directly supporting Paul's business development goals in this specialized market.